Athena Capital
Our business was established in 2003 by Jonathan Heinamann. Currently based in Cape Town, we have satellite offices in Johannesburg and London.
Athena Capital has grown from the foundations of a successful boutique corporate finance house to become an established private equity firm with a track record of investing in growing businesses across the region.
Athena Capital is currently the exclusive investment advisor to an Investment Holding Company. We provide private equity investment advisory services to the company through identifying potential investment opportunities, performing due diligence investigations, advising on potential acquisitions or follow-on investments for portfolio companies, on-going monitoring and management of portfolio companies, and advising on disposals.
We are personally invested in Sub-Saharan Africa and our team has successfully run some of the largest companies in the region. Collectively, we have built a substantial network of trusted relationships, providing a secure source of investment opportunities, access to local knowledge and expertise, and localized risk management capabilities.
Investment Strategy
Sustainable growth for long-term returns
The businesses we invest in are innovation leaders in their respective industries. While they move fast, we are committed to investing for the long-term. This means that we manage risk and introduce trusted sector and business advisors whose knowledge enables us to make considered investments that will attract long-term returns.
We adopt a patient capital approach, in contrast to other traditional private equity funds whose investment mandates drive short-to-medium term investment behaviour. This enables us to provide entrepreneurs with long-dated growth capital that strategically aligns with their business aspirations and maximizes the potential of the company.
Sectoral Focus
We take a patient and considered approach to investing in early-stage, mid-market or strategic businesses in the fast-moving consumer goods (FMCG), business services and inclusive tech-enabled financial services sectors across Sub-Saharan Africa. We focus our investments on South African intellectual property, management teams or companies who are seeking expansion capital for growth both in South Africa and north of our borders, or who benefit from key customers expanding into new territories.
Partnership Approach
We believe that collaboration delivers results every time. That’s why we partner with entrepreneurs and a vast network of specialists to provide the operational, strategic and financial support that can accelerate growth and maximise returns.
We maintain a tight sector and geographical focus. This ensures that we develop and retain specialist knowledge that informs each investment, while also mitigating risk. In addition, economic, social and corporate governance is a key component in our investment decisions. This allows us to align our investments with our philosophy of responsible investment for long-term sustainable growth.
Source: http://www.athenacapital.co.za